Loyalty program implementation in .Video on the Oracle Siebel Loyalty Management basis

Business objectives:
start of the federal loyalty program "M.Video Bonus", customer acquisition and development of new retail clients through the focused marketing campaigns.

Benefits:
share of the purchase made with use of the bonus card has exceeded 45 %. The sum of the average check is essentially increased. Every third client who has obtained reward has already used bonuses (bonus rubles) for repeated purchasing in retail chain. Is started the cobranding loyalty program together with Alpha bank.



M.Video Alexey Churakov

chief of loyalty programs department of "M.Video"

 

Experts of Technoserv Consulting support and develop last two years "M.Video BONUS project, increasing possibilities of Oracle Siebel Loyalty Management system - world famous software company Oracle solution. We hope that the synergy of the best business ideas and the newest information solutions allow us to offer our clients interesting, and advantageous projects

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